Facebook surpassed Google for the first time as the most visited website in the United States for most of 2010.
Facebook edged out Google.com with 8.9 percent of all U.S. visits between January and November 2010, while Google.com ranked second with about 7.2 percent of all visits, according to online measurement service Experian Hitwise. Within the span of six years, Facebook has become the world’s largest Web social network with roughly half a billion users worldwide.
Google.com dominated the top spot as the most visited website in the United States in 2009 and 2008. However, when all of Google’s properties are considered — such as YouTube and email, for instance — Google still reigns as the most visited site at 9.9 percent between January and November 2010. Facebook follows at 8.9 percent. Yahoo and all of its properties ranked third at 8.1 percent.
Top searches from various other categories include:
Personality – top 5 people searches
1. Kim Kardashian
3. Rush Limbaugh
4. Miley Cyrus
5. Glenn Beck
Movie Titles – top 5 searches from within Movies category:
1. Star Wars
2. Paranormal Activity 2
4. Transformers 3
5. Harry Potter and the Deathly Hallow
Music – top 5 searched for artists/bands:
1. Lady Gaga
2. Justin Beiber
4. Taylor Swift
5. Michael Jackson
Branded Destinations top 5 search terms:
1. Disney World
3. Six Flags
4. Universal Studios Orlando
5. Great Wolf Lodg
Top TV show searches from Television category
1. Dancing with the Stars
2. American Idol
3. Young and the Restless
The top generic search term was “hulu” within Television category
Sports – the top searched for athlete was Tiger Woods and the top sports team was the Dallas Cowboys from within the Sports category.
News and Media – the top searched for person was Bret Michaels followed by Tiger Woods and Sandra Bullock within the News and Media category in 2010.
Real Estate – the search terms “houses for rent” and “homes for rent”, combined topped the combined searches for “houses for sale” and “homes for sale” in 2010 within the Real Estate category.
- Realtor.com was the top search term overall for Real Estate category.
Employment – Indeed accounted for 2.47 percent of all searches in the US among the top 50 terms for the Employment category in 2010 when combining common search terms – e.g., indeed and indeed.com.